Although this blog seeks to address the trend of the underrepresentation of minorities in UK PR industry, I thought perhaps it might be interesting to explore how our American counterparts practise diversity.
Upon extensive research, I stumbled upon a National Survey conducted by the PRSA on barriers to diversity. The survey revealed that women-owned/managed firms have a significantly greater commitment to and success in retaining multicultural practitioners, compared to their male counterparts.
This got me thinking, these firms are essentially considered "small-to-medium scale businesses", does this mean that ethnic minorities in America (and perhaps, this could apply in the UK) have a better chance of applying for jobs in smaller and medium scale PR firms? Is the rat race for the top consultancies just too tiring to chase after?
I think it would be fair to say that both countries need to do a lot more to encourage the full integration of minorities into the industry.
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