I was watching a great debate last night on CNN's International Correspondents on the rapid growth of new media and its growing supreority over traditional media. Although I understand the fears of cynics who argue that new media has allowed almost everyone to live out their life-long ambition to become a journalist, I must say that I got a sudden buzz over the idea that perhaps new media might help many who are trying to break into the PR industry a platform to voice their frustrations and more importantly competence.
We are all very aware that the PR community has a very strong presence in the world of blogs and podcasts. I honestly believe this might be a great opening for us all.
Monday 7 January 2008
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